A Dozen Diffusers for Difficult Disputes
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Tips for Dealing with Angry Customers by Matthew Hill
They need to feel Acknowledged – An angry person feels a build up of pressure and frustration from not being listened to or understood. No one has shown them the decency to hear them out and admit that they have a case.
Tip – Cross your own “Snake Pit” and admit what you can. Acknowledge that they have a case. Empathise with the frustration that comes from their circumstance. In such a way you built trust and the chance to begin a meaningful dialogue and so move toward resolution.
Prove you are Listening – If you repeat their words you are not showing them that you understand, only that you have heard their sound.
Tip – Reframe and rephrase to PROVE that you have understood their words in the way that they wish to be understood. This happens surprisingly rarely in the business world. It is a quick and efficient way to repair relationship damage and move on to dialogue.
“Sorry”– There has never been a single resolution without some redistribution of POWER. Shifting the imbalance in power is critical to allowing a constructive conversation to flow, uncovering solutions that are perceived as fair, workable or acceptable.
Tip – Acknowledge your contribution to the mess you are both in. It may be painful, go against your image of self, but, give it a go. It shifts the energy and gets the debate started.
Stay Calm – Emotionally step out of the dispute. Dial down your blood pressure and the rush of unhelpful judgements, labels and insults running through your brain. They are not good for your health. When you are calm you have access to your better emotional qualities and all of your rational ones. You will need all of your calm powered brain to solve the more difficult challenges that work puts you way.
Tip – Remember back to a time when you felt centered, balanced and beautifully in control. See what you saw, hear what you heard at that time and feel what you felt. Make it real for yourself. You are now anchored in a powerful state of mind and will be ready to tackle the drama in front of you with detachment.
Empathy – By naming their pain you are letting go of some of your control and entering the space of vulnerability – This is the scary place where value and possibility are created.
Tip – Be brave and put down your shield. Remember – to understand someone is not to be forced to agree with them. In fact, if you show you understand someone else, they are more likely to give you MORE of what YOU need.
Burst the Bubble of Certainty – If your opponent looks too cock-sure, they have probably skipped the reflection part of the process. They have not crossed their own “Snake Pit” yet.
Tip – You may chose to ask, “Are you sure that that was the way that it actually happened?” This will sow the seed of doubt and realism in their mind. You may activate the reasonable part of their brain and get them round the negotiation table.
Drill into the WANT to find the NEED – Most people think they know what they want. Few know in detail what they need. Remember the basic human emotional drivers and see what is coming up for them.
Tip – Listen, look and probe to understand their drivers and needs for Security, Variety, Meaning and Connection. If you know their need you can communicate and bargain with them.
R.E.S.P.E.C.T. – How are you spelling that? When you give respect you normally receive something in return for your kindness – a cessation of hostilities, a chance to speak or a place at the table.
Tip – Ask, “What is most important to you at the moment?” – This will challenge their position in a constructive way and gently coach them into self-reflection.
Amplify the Consequences – Ironically cranking up the description of heavenly and hellish outcomes can break a stalemate, get greater engagement in chasing down a viable solution and works on your opponent’s mind in a useful way.
Tip – Make the good better and the bad worse. Then they (and you) will not sit on the fence. This can be a great technique for getting through a blockage, disengagement and focusing minds on what is really important – Creating options, making decisions and taking actions.
Be ASSERTIVE – This is the Zen like balance of displaying enough power to articulate your request with enough diplomacy to maintain the dignity of your opponent. You become a powerful sender of message and care that they receive your message well.
Tip – Match their direct or indirect phrasing. Match their Power levels – They could operate in the “Command and Control” mindset of Master and Slave, or they could be in the modern space of “Influence” and flow.
Under-Promise and Over-Deliver – It is tempting when faced with a bully or someone articulating real emotional pain to oversell your idea or suggestion. Don’t promise the best if the best is not available.
Tip – Work on building recognition of their case, being honest about the limits to your powers. Move the exchange onto the overall value of the outcome for both parties. If you can generate a collaborative approach to increase the size of the pot of gold, then you can be more flexible with your concessions and create an outcome that FEELS better.
Wrong Problem – Most of the time people are not talking about the root cause problem but instead a series of related symptoms. This means that the solutions are not satisfying, profound or long lasting. If you want to build something of quality, get the pick-axe out.
Tip – Be assertive and drill down to get to facts, time-lines and the root cause of the problem. This will feel right, easily engage the passions of both parties and lead to a more robust and workable outcome.
Good luck. Tell me what you would add or improve…
Matthew Hill is a leadership trainer, author and coach.


